Comparing Carpet Cleaning Companies

Have you ever done a side by side comparison of carpet cleaning companies? Comparing available carpet cleaning franchises gives you a clear picture of what the brand portrays so can see how you would fit in the franchise culture. These are a few of the top considerations when searching for carpet cleaning companies. Let’s take a look:


Carpet & Rug Institute (CRI) Certified?

This seal of approval is a measurement system for the effectiveness of the cleaning process used by each company. Having this certification proves to your customers that you get the job done right the first time without harming the carpet.


ServiceMaster Clean Not Tested
COIT Not Tested
Heaven’s Best Not Tested
ServPro Not Tested
Oxi Fresh Bronze Level
Sears Carpet & Air Duct Cleaning NASA Platinum, Platinum & Gold Level
ChemDry Platinum Level
Stanley Steemer Platinum Level
Zerorez NASA Platinum Level


Franchising Information

In the world of franchising, size is not as important as quality of performance.

Company Name Franchising Since Number of Units
ServiceMaster Clean 1952 4,933
COIT 1962 50
Heaven’s Best 1983 400
ServePro 1967 1,500+
Oxi Fresh 2006 233
Sears 1999 297
ChemDry 1978 2,039
Stanley Steemer 1972 262
Zerorez® 2003 42


Brand Messages Used in Marketing

Some of these may sound familiar, if you have done business with the brands in the past.


ServiceMaster Clean The Clean you expect. The Service you deserve.
COIT The nation’s largest and most experienced carpet-cleaning, drapery and upholstery cleaners.
Heaven’s Best Quality Work at Affordable Prices…Since 1983.
ServPro For a cleaning backed by state-of-the-art equipment, over 40 years of experience and professionals trained to the highest standards.
Oxi Fresh The world’s greenest carpet cleaner.
Sears Carpet & Air Duct Cleaning A deeper clean guaranteed
ChemDry Drier. Cleaner. Healthier.
Stanley Steemer The cleaning method most recommended by carpet manufacturers.
Zerorez® Most advanced carpet and living surface technology-the RIGHT way to clean.


Cost of Franchising

ServiceMaster Clean $24,400-65,000
COIT $49,560-143,350
Heaven’s Best $28,900
ServPro $132,050-184,450
Oxi Fresh $49,203
Sears Carpet & Air Duct Cleaning $11,025-191,550
ChemDry $42,000-142,820
Stanley Steemer $100,190-245,125
Zerorez® $108,850-164,400


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