If you have decided that purchasing a carpet cleaning franchise for sale is how you want to begin your career in the industry, there are still many factors to consider before selecting the right brand for you to franchise. One of the most important factors is how the brand is viewed by it’s customers.
Yelp.com published a restaurant study that showed correlations between review ratings and revenue, where the higher the ratings on Yelp, the higher revenue experienced by the restaurant. The same could be true for any business as positive reviews carry for more weight than any other form of marketing communication.
Customers Trust Other Customers
In another study of how online reviews affect businesses, it was shown that 61% of consumers read online reviews before visiting a business that is unfamiliar to them. The study also revealed that franchise businesses with the majority of positive reviews experience an increase of 18% in customer loyalty than those who do not have positive reviews. This could be the difference between creating a one time customer, and a repeat buyer.
In the carpet cleaning industry where a customer has several options, this is especially important. If you purchase a carpet cleaning franchise for sale where the majority of customers have a negative impression of the overall business, you will have a harder time building your business and overcoming the negative reviews.
How Are Negative Reviews Handled?
Believe it or not, even negative reviews can be good for a company. In fact, 95% of consumers say that if they have a complaint about a company that is handled both quickly and efficiently, they are likely to do business with the company again.
In the carpet cleaning industry, this means if you run into a client that is not satisfied with your services, and you do all you can to correct the problem-whether it be re-cleaning their home, or offering an additional service at no charge, the customer is likely to call your company when they need their carpets cleaned the next time.
Knowing what potential customers are saying about the carpet cleaning franchise for sale that you are considering purchasing can make a huge difference to your chances of success with that franchise. In this day and age where consumers have many outlets to choose from to vent frustrations with companies they do business with, it won’t take long to get a feel for how consumers feel about your selected company.