Battle of the Franchises, Round 3: ZEROREZ® Vs. COIT

floor cleaning franchise

If you have ever wondered how to start a carpet cleaning business, you understand the importance of research before jumping into an opportunity. At ZEROREZ®, our mission is to become the most trusted floor cleaning franchise in the industry, and to do this, we are taking on our biggest competitors in a battle of the franchises. Today’s opponent, COIT, began as a dry cleaning business and expanded from there. Though they market themselves as having 65 years of excellence, is their version of excellence enough to compete with The Right Way to Clean® boasted by ZEROREZ®?

Excellence Defined

When founder of COIT began offering drapery cleaning with a 100% satisfaction guarantee at his dry cleaning shop, his business changed. More cleaning services were added, and by 1962 the company began franchising with their customers relying on the same satisfaction guarantee. They have since grown to include 50 franchise locations across the nation and are continuing to search for franchise owners to operate in an exclusive territory.


Though COIT markets themselves as a leader in the industry, they have not been certified by the Carpet & Rug Institute (CRI) which is used by consumers to make informed decisions about companies who will clean the carpets in accordance to the manufacturer’s warranty. COIT also utilizes the traditional method for cleaning carpets which involves using harsh chemicals followed by hot water extraction. Though this is the method used by many carpet cleaning companies across the nation, it has proven to be ineffective as it leaves soil attracting residue in the carpet fibers and makes the carpets appear dirtier faster.

Changing the Standards for Excellence

In comparison of longevity, ZEROREZ® is a much newer company, but has figured out The Right Way to Clean® carpets. Our patented cleaning method features Empowered Water™ to act like a detergent and remove soil and stains from carpet without the use of toxic chemicals. This method of cleaning appeals especially to the eco-conscious consumer, and even removes residue left behind by other carpet cleaning companies.
ZEROREZ® is certified by CRI at a Platinum level-the highest rating possible, and is the greenest, most efficient way to clean carpets. We currently have 42 territories across the nation and are on the lookout for franchise partners who are committed to providing the highest levels of customer service in the industry. Our floor cleaning franchise owners also enjoy exclusive territories, and the opportunity to raise the standards of excellence in the industry.

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